Jordan Ahli Bank a Strategic Partner of Princess Taghrid Institute in cooperation with “Naua”

Jordan Ahli Bank recently supported the Princess Taghrid Institute project; Ne’meh for crafts, training, and production huts, in cooperation with Naua, one of Crown Prince Foundation initiatives. The project aims to establish a hut for planting, drying, and packing aromatic plants in Ajloun, which will provide 20 job opportunities for local women from the governorate’s less fortunate areas, in addition to train more than 30 women in collaboration with specialized foreign organizations. 

Jordan Ahli Bank is keen to establish partnerships in order to develop sustainable programs implemented within a clear scientific framework that brings a positive change in people’s lives particularly, those living in less fortunate areas, which in turn are in favor of achieving Jordan’s national vision. 

Commenting on this regard, the Chief Executive Officer/ General Manager of the Bank, Mr. Mohammed Musa Daoud, stated: ” This strategic partnership stems from the common goals related to the necessity of developing local communities to promote them within a sustainable growth methodology through the development of knowledge and skills, capacity- building and training for the women of those areas, which will reflect positively on their empowerment and involvement in practical and developmental life, and thus achieving sustainable development goals according to the best and most advanced methods”.  

Mr. Ahmad El-Zubi, Chief Executive Officer of Naua/ one of Crown Prince Foundation, added: “We always seek to link the relevant parties to provide services for achieving social sustainability and consolidate a culture of social solidarity, I  also extend my thanks to the Jordan Ahli Bank which is one of our strategic partners for its continuous support, and constant keenness to contribute to highlighting humanitarian values ​​in society through its monetary and in-kind support. 

On the importance of supporting and empowering women, Dr. Agadir Juwaihan, the General Director of the Princess Taghrid Institute for Development and Training indicated that this project will be a training, tourism, and sustainable development project, where women will be trained in planting, drying and mixing techniques for aromatic plants to make distinct and high-quality products that will be locally and globally marketed, the project will provide a unique tourism experience for visitors, to become acquainted with the region’s culture and its distinctive features. The project will include other huts, the most important of which is the café and the restaurant that will provide food and drink services, in addition to an exhibition for selling the area’s women products to become hopefully a comprehensive tourism experience. 

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