The American multinational business magazine, Fortune Magazine, chose Jordan Ahli Bank to be among Fortune Change the World List; global companies that had a positive social impact and  served as an inspiration to create partnerships and cooperation between companies – even competitors – to build a sustainable business model that meets communities’ needs. Jordan Ahli Bank ranked 48 in the list and was nominated for adopting the shared prosperity model as an essential aspect of the Bank’s strategy. Through a special partnership with Fortune Magazine, Shared Value Initiative has found solutions for the society challenges through optimal employment of resources and capabilities of the private and business sectors, and Jordan Ahli Bank is the first institution in the Middle East to join this list for the year 2020.

The “Change the World” list adopted a special methodology for evaluating and selecting companies that were able, through their commercial operations, to make a great positive impact as part of their strategy. The evaluation was based on 4 criteria: First, the ability to clearly make an impact on the society, second, the profitability and return to shareholders as a result of the impact outweigh the company’s reputation. Third, the level of innovation and development that the company shows, fourth, the initiative being integrated with the overall strategy of the company and adopted with high quality at all levels.

Jordan Ahli Bank joined the list this year, side by side with other four international banks: Bank of America, Royal Bank of Canada, African Bank, in addition to the presence of many international companies such as Microsoft, Walmart, MasterCard, PayPal, Zoom, Alphabet and others on the list. Choosing JAB was based on three major axes; strengthening corporate governance, expanding operations within shared prosperity, the level of innovation and leadership in the banking sector. The bank has also worked to develop hundreds of performance indicators related to its business and the services it provides and to put in place appropriate mechanisms to measure the extent of their effectiveness in serving all related parties, as part of the efforts towards development and sustainability.

Within the framework of the bank’s efforts to adopt and implement the shared prosperity model, the bank has launched several initiatives and projects, some of which have been evaluated within the selection process to join the list. Jordan Ahli Bank, in cooperation with the World Food Program (WFP), provided financial services that facilitate the distribution of cash to hundreds of thousands of refugees, especially during the Corona pandemic. JAB also launched “ahli777” program that support the youth sector by providing hundreds of young people with scientific and practical experiences as well as creating flexible job opportunities for them. Moreover, the bank supported less-privileged families in fighting poverty and hunger in cooperation with “Tkiyet Um Ali” by distributing food parcels on a monthly basis to 100 families and 450 individuals in various governorates of Jordan. Stemming from this culture, JAB’s employees participate in volunteering activities such as distributing food parcels, preparing hot meals and renovating houses.

“Heroes of Cash” program was approved as well – a business incubator for Financial Technology. It aims at enhancing the financial literacy among children and school students through an educational and entertainment program that focuses children’s financial awareness through interactive school activities and helping them make financial decisions.

It is worth noting that Jordan Ahli Bank brought to life new branches that welcomed hundreds of workshops and training sessions about financial awareness and other major topics. Some of them have strong partnerships with Startup Grind in partnership with Google and a group of leaders in Facebook.

AHLI FinTECH Seed Accelerator Program, a subsidiary of JAB, was created to incubate and launch many financial and technology companies, and we, in cooperation with the Crown Prince Foundation, launched the first Fintech Hackathon in Jordan, where more than 80 students out of 8 participated. As a result, “Ana Meen” Platform was launched, in cooperation with Microsoft and Oracle that helps the banks implement a new service of ID verification electronically by harnessing artificial intelligence techniques, reality enhancement techniques, and Blockchain Technologies. “Ana Meen” App is now available on App Store and Play Store.

Jordan Ahli Bank has adopted the model of shared prosperity and then launched it as a model that can be adopted by organizations and companies of different sectors.